Trend analysis of packaging : "We must cultivate our garden".

As Voltaire, French writer and philosopher of the XVIIIth century said: "we must cultivate our garden" ... So we will take this topic at the foot of planting ... literally.

"the third half"

The following packaging caught my attention because I think it’s a great idea, well done and nice designed. This product responds very well to the home-made trends as cooking, gardening and DIY.

"a spicy evening"

The concept of a french company, proposes a kit consisting of a pot and seeds to plant yourself.

What is original is especially the choice of plants and the idea of being able to offer when you are invited for dinner.

"I bring the aperitif"

Instead of eternal bottle of wine, you get fitted for your plant to germinate for a drink, peppers or even hops for beer ... Of course all this depends on a lot of humor and a very good packaging crude cardboard made with very clear explanatory drawings .

On the packaging, we can find a little bit the Monoprix' slogans style : " spicy evening " for chili, " the third half " for seeds hop beer (although it seems that it is easy to do yourself ), " I bring the aperitif » with peanut seeds or the " tomorrow I'll stop… » for a Virginia tobacco plant.

I also noticed that the brand offers kits for children in particular a little vintage metal box.